What is the minimum number of people needed to start a travel agency? That’s the question you asked yourself when you started to play with an idea of opening a travel agency in your destination. Many of tour and activity operators realized it will be the best to start alone.
Afterward, they expand as the business grows. And here you are! A juggler I admire because you’re an organizer, a tour guide, a customer care, a sales and marketing person, all in one.
Though you learned to juggle quite well, you probably don’t enjoy equally all those different roles you’re juggling with. Most tour company owners live and breathe travel, but not marketing.
To fire up your online marketing game, you don’t need to be a marketing expert. All you need is a good cheat sheet with information about online marketing for a travel agency. Without further ado, here’s a list of must reads for every tour company owner that employs only a handful of people.
Start with The Basics of Online Marketing for A Travel Agency
If you’re a newbie in the marketing field, these articles will help you to understand the basics:
As the name says, this is a good place for small business owners to start at. It will help you understand online marketing for small businesses. No matter what they do. The article will help you to build and optimize your online marketing strategy.
Visit this link to get the list of tools that will help the efficiency of your travel agency’s online marketing. The majority of those tools can be used for free. That’s great for small tour companies because usually, they don’t have a big marketing budget.
After reading the above mentioned two articles, you’re ready to get more information about marketing in tourism. These articles will give you several offline and online marketing ideas for promoting your tour company.
Online Marketing Is Greatly About Content
Before people book a tour or an activity, they’re searching for an inspiration online. It’s proven 75% of them will read only the first page of search engine results (e.g. Google, Bing, Yahoo…). So, it’s not enough to have a website and social media accounts. You should give your best so that your tour package gets on the first page of search engine results for your most important keywords.
This article gives very good advice for online marketing of tours and activities. By following their guidelines, you could rank your tour in the top 10 search results.
Here you’ll find the articles and videos which will introduce you to SEO, link building, social media, etc. Topics range from beginner to advanced level. So, you can continue learning to the level you’ll find satisfactory.
You’ll be thrilled with the online marketing guides on this site. It has everything. From general and email marketing to social media marketing. From beginners to advanced level. Every step is explained in a simple way and I’m sure you’ll love it.
Social Media Marketing for Tours and Activities
Social media represents a huge opportunity for a tour company looking to attract new customers. That’s why your travel agency probably has a Facebook page and an Instagram profile. What you maybe didn’t know, it’s important to have a strategy for your online marketing on social media. It’s not enough to post something sporadically.
This article contains 9 tips for improving your social media presence and content marketing. Every tip is supported by data and I love it. I am a visual creature and so are you. It’s assuring to see the graphs that allow me to see how each of given tips worked out. So, you can imagine how it would work for your tour company.
Have you ever heard of a saying:
Learn from the mistakes of others. You can never live long enough to make them all yourself.
Here you have a chance to see the common Instagram mistakes and do your online marketing better. Use your enhanced knowledge on online marketing to grow your tour and activity business.
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