In this eBook, we’re going to discuss tourism destination marketing strategies and how to manage destination marketing organizations (DMO).
Tourism continues to be one of the fastest growing sectors in today’s economy. So of course, you understand, that it would be absolute nonsense not to acknowledge the enormous promotional and marketing efforts invested in this sector in order to promote a destination.
Managing a DMO is challenging but not mission impossible. All you need is a quality tourism destination marketing strategy!
The popularity and success of a destination are proportionate to the amount of effort invested by the tourist organizations for promoting and marketing it. So what can you do to create a better strategy and improve your DMO’s business revenue?
What I would like to outline in this eBook revolves around destination management marketing—how DMOs can attract more tourists and through which channels and strategies are that best achieved.
What you need to understand that there’s no room for traditional DMOs anymore. Marketing and sales are done very differently today. The tourism industry has changed drastically over the years.
Every destination has a specific strategy. Some DMOs focus on young tourists and parties, while others aim to increase the number of tourists, but at the same time, they want to increase the quality of services.
Running a successful DMO without joining forces with tour operators and activity providers, is nearly impossible, and anyone who tells you otherwise is in for a surprise.
Large tour operator businesses and established travel agencies have their own strategies, logistics sorted out, and a marketing plan. Usually, they already have their thing going on and don’t really need to collaborate with DMOs as much—they’ve already coordinated their promo strategies.
But… there are always smaller travel agencies, independent tour operators, and travel start-ups looking for their big break in the travel arena.
How to partner with tour operators?
Wondering where to start?
We discuss this in detail in our free Tourism Destination Marketing Strategies guide.
To help you with running your DMO, we’ve prepared a free guide in the form of an eBook. In it, you’ll find everything you need to know in order to properly organize your destination management, marketing, social media in addition to forming business partnerships with tour operators!
on August 13, 2018
by Sara Tilly
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