Want to increase the online visibility among potential tour’s and trip’s bookers? Wondering how social media can help tour providers?
Social media should be an important element of tour providers marketing strategy. As research shows, it influences users’ buying decisions.
In the previous article, we helped you understand how different social media platforms work.
It helps tour providers and travel businesses to choose the best social platforms for their tours and activities. Once you understand which ones support your tour business best, put them to work for you. In this article, you’ll discover how.
Social media is about building trust and lasting relationships. And growing awareness about your tour business to target customers.
There is a difference in the content you write for your website and the content for your social media. You write for your website blog to get found through search engines. So you write to convince and inform. You will include keywords, focus on the URL, write a great meta description and a strong call to action. All this will help you drive click-throughs to your website and have.
But, your audience doesn’t seek for your content on social media. You create it with the aim of reaching a target audience. If they see your posts and find them interesting, they will engage with them.
Your business plans need to align with your social media plans. Setting clear goals will help you track the effectiveness of your social efforts.
Different social platforms have different features and goals. But they are all oriented towards customer connection and building trust and lasting relationships.
Most often, businesses use social platforms towards:
Valuable content is the one that people find useful. It helps you to build authority and trust among target audiences.
Here are 6 tips to help you create engaging posts. They will help you keep your focus on the interest of your audience, not so much on you own tour promotions:
For example, all social media users reward useful, practical, funny and visually stimulating posts. It doesn’t always have to be about your own tour business. Also, sharing practical advice allows you to share your knowledge and expertise. Insightful interviews with adventure, travel or other industry experts are also a good idea. Share practical tips, inform, entertain, share videos, beautiful and funny pictures, organize contests and offer prizes.
Keep in mind that video content is becoming much more prominent. Whenever you have an opportunity, grab your phone and capture those fun unforgettable moments with people on your tours. Share them over your social media accounts so new customers could see first hand.
People who travel are always up for laughter, good company and meeting new people. What’s a better way than through the enjoyable tours that you provide?
Once your tour bookers recognize you as a valuable source of information, they will start returning. So be useful and clear. Aim for quality and providing real value to the customer. This will help you stand out from your competitors and keep your tour bookers engaged.
Should not do’s:
The ‘golden rule’ of online reputation management is – treat users as you would want to be treated.
Social platforms can be less effective in generating bookings in the short term. But, they are a great tool to engage customers and gain loyalty over the long term. Tour providers can learn an awful lot from social listening. Millenials regularly post photos, videos, and updates to social media during their travel. And they are the largest generation to date (80 million). So, social media is the place to go for a tour provider to find his/her customers.
Try to be consistent and active in publishing posts. Photos and comments from your tours shared by your customers are an effective inspiration for other travelers. Keep your messages positive and light. Your potential bookers will reward it.
Note that without a social presence you have no control over your message or how your potential bookers perceive you.
on May 24, 2016
Receive the latest news and resources in your inbox
In this book, you are going to discover the best practices to attract Chinese tourists to your location and more about their culture and how to reach them.Get eBook
In this article, we give four reasons why tour operators should invest in their own website to support their online presence and drive more direct bookings.by Felipe Fonseca on January 19, 2021
This will be a year of opportunities for the travel industry. Check out the travel trends for 2021 and get your business ready for the market changes.by Felipe Fonseca on January 12, 2021