Latest posts by Daria Keršić (see all)
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Running a tour business can be challenging. Tour providers need to be aware of the constant change. Travelers are always looking for something new. So, you need to learn as much as you can about them. Google Trends is an online tool that can help you with that.
How do people search for your brand? What about others, your competitors? What are the terms they most search for? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
If you want to plan a good marketing strategy for your travel business, you should definitely include this tool. For that purpose, we want to show tour how to use Google Trends.
Google Trends for Tour Providers
Google Trends is a free web application. It is based on Google search results and it helps you to find how often a particular term is searched for. It shows where it is the most popular, and what other related searches are.
It’s a powerful tool for storytelling because it can allow you to explore the magnitude of different moments and how people react to those moments. It helps you detect the latest trends in a specific market in a selected period of time. Then you can use those trends to focus your marketing and sales efforts. A great way for tours to reduce costs and get more customers.
The context of the numbers also matters. Which is why you should download this free report and learn as much as you can in order to successfully implement it for your tour business. It will help you to figure out what, and when your clients search for information about their next trip. In this free report – you can find photos with examples of keywords specific for tour business. In fact, you’ll find everything that a tour provider should know about Google Trends!