A tour operator website makes the first impression on travelers. If you are a tour operator, your site represents your tour or activity business because your potential customers probably won’t see your face before they come to your tour or activity. The best way to build trust with your customers is a well designed and a user-friendly website. Apart from that, you need to think how to integrate your social media, lead generation, and sales strategies, improve brand awareness and online conversions.
If you haven’t looked closely at the latest trends in the travel industry and compared them to your current situation yet, now is the time. So let's check what the core requirements are:
- A professional responsive website with a great interface design
- Offering, content, all your photos and images and all relevant information is true and up to date
- E-commerce ready website with online booking and secure payment processing integrated
- Calls for action are in place and users can find and book your tours and activities in a few clicks
- “About us” section, to let your customers know who you are, and what makes you an expert to take them on an adventure with you
- Detailed company information, your contacts, phone numbers, possibly even a company history that will show your tradition and experience
- Visible customer reviews on your web
- Integrated social proof that can tell more about your business and your customer's satisfaction (TripAdvisor, Facebook, Twitter, Pinterest profiles)
Here you can find tips how to build a trustworthy website and gain new customers more easily.
People rely on trust and familiarity to reduce social uncertainty especially important in the case of e-commerce. Crafting a great website takes a lot of planning and time, doesn't take many resources and has an amazing effect on how your business is perceived.
If you don’t have a website, it’s about time to make one. Small business websites aren't so expensive but could deliver great value for your business. How much it costs to build a website is a tricky question. A kind of a website you would need, and what budget would be right to make one, depends on your business goals. Hire a professional to do it. You can focus your time and energy much better to your core business. You can rather focus your time and energy on your core business. For the affordable solution, you can always turn to platforms like WordPress.
It is more likely that you already have a website. In that case, more efficient and less expensive way is to refresh it with a new design. If you’re redesigning it, be sure to mind your marketing strategy. To make the whole process of redesigning smooth and more manageable, supporting your overall marketing efforts Hubspot created a great whitepaper on the website redesign.
Mind that trust is hard to build, difficult to manage and easy to lose. You need to show your customers that you understand how they feel, that you know what you’re doing and that you would do anything to make their experience more pleasant.