After launching earlier this year a tool to provide search data to airlines called Flight Demand Explorer, Google has come up with a new initiative focused on destinations and accommodations.
Travel Insights with Google is meant for governments, tourism boards, hotels, or anyone else interested in the changes in demand for the tourism market. Which is of great help considering the global scenario.
Like Google’s previous solution, the data shared in Travel Insights comes from Google searches. But instead of flight inquiries, the focus is the intention of traveling to a certain location or finding a hotel room.
The user also receives insights and other resources to make the most of the travel data acquired. That makes it a great source of free information for data-driven decisions and operational improvements.
The suite of tools is divided into:
Provides relevant data to governments and organizations that need a broad overview of tourism in order to make better business decisions.
DMOs, for example, can use Destination Insights to find out top sources of demand for their destination. They can also check the demand growth or decline after new regulations being put in place.
It is possible to filter the travel data according to the origin country, type of trip (domestic, international or both), demand category (air, accommodation or both), and date range.
Through this tool, users have access to a chart of the changing searching interest for places to stay in the chosen area.
They can also check a comparison between domestic and international searches for accommodation and detailed information regarding inbound markets.
The last tool is closed for Google’s travel commercial partners. Those organizations can combine their own Google account data with broader Google demand data for more personalized insights.
All the information acquired through Travel Insights with Google is fuel to a killer marketing strategy.
That allied with a strong online presence is the perfect combination to have the right person engaged with your travel brand at the right time of their buying journey.
Now all you need is a booking software to convert visitors into actual bookings at a low cost.
If you don’t use a booking solution or are not satisfied with your current one, check out Orioly. Get to know how we can help your travel brand turn internet users into actual customers.
on December 21, 2020
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