This is for you – whether you’re just starting out with online booking of tours and activities or you just want to improve the current look of your booking button. The effective booking button turns lookers to bookers. Naturally, increase in tour bookings is what every tour provider wants. So, let’s learn what attributes a booking button should have to become high-converting!
I’m sure you know that, but to keep it simple for the newbies in the tour business, booking buttons are an integral part of a tour company website. At least the one that comes with an online tour booking system. Booking buttons are also known as call-to-action (CTA) buttons.
Psychologically, there’s no doubt that color can have an effect on customer’s mood and behavior. For instance, doctors wear white, which is a symbol of sterility. Restaurant walls are often painted red because studies have shown that red color stimulates feelings of hunger.
Studies show that orange is the best color for the effective book now buttons. However, the orange booking button won’t always increase the total bookings of your tours and activities. The trick here is that every tour company has a website with different color schemes. If your theme is orange and the booking button is that color too, the customer just won’t see it!
Eye-catching booking buttons result in more conversions. Therefore, any color change that increases the visibility of the call-to-action button on your website, increases the sales of your tours and activities. A/B testing will help you determine the color of the most effective booking button. Also, A/B testing can help you with the choice of your text for a booking button.
Outdoor Slovenia at the same time offers two booking buttons on their website. One in red, and the other one in green color. That’s a creative way to measure the color effect on tour bookings.
Along with choosing the color shade that stands out the most, choose the one that matches your brand. There are free online tools, such as Adobe Color CC, that can help you with that.
Implementing book now buttons in different colors to your tours may be cute. At the same time, it leaves an impression of a childish, frivolous tour company. So, rather stick to one shade color of a booking button and be consistent with using it for each tour or activity.
Your homepage should have multiple CTAs because it’s your starting page that connects all the other pages within your website. Put the tour booking button in the navigation bar, too. It’s a highly visible place on your website where website visitors will look first.
If your tours and activities are simple, put the effective booking button on the homepage so it’s visible without scrolling. People usually don’t like too much scrolling assuming all the important things are right on top. On the other hand, if you offer multi-day travels with rich itineraries, consider moving your booking button further down the page. That way, you’re giving visitors a chance to process the information before asking them to make a decision.
The words you write on your tour booking button can be the difference between a sell and no sell. The effective booking button text speaks to your travelers and communicates why they should click your button. Be as clear and specific as possible. The most common message of a booking button includes Book Now. Still, there are some tour companies that use different CTA-a. Some good examples of effective booking buttons in tour business are below.
The Dragon Trip uses the words Let’s Go as a call-to-action, but not a booking button. Once you click it, you go to a page where their Japan tours are listed. It’s much more welcoming than the usual Book Now text. That means more travelers would not resist clicking that button!
Filling booking buttons with action words is always a good idea. If you need an inspiration, some of the action words are:
Humboldt County’s website has the unconventional call-to-action button placed in the bottom of the homepage, which features a bunny icon and the words Follow the Magic. It makes me feel like I am about to step into Alice’s shoes and go into Wonderland.
Once you click into that CTA, the website turns into a sort of choose-your-own-adventure game, which is a fun call-to-action path for visitors. It encourages them to spend more time on the website.
Your heading, text, and CTA make a whole. So, your message can be fragmented, but still clear. The best example that will show you what I have in my mind is the website from Vacation Curation. You can’t help but click on Get Away, right? In this case, it’s not a booking button, but you got the main idea. Be creative! The sky is the limit. 🙂
We make sure you have the options you need to add beautiful tour booking buttons to your tour company’s website. Check them out by creating your free account and adding your first tour or activity.
Feel free to reach out to us if you have any questions or comments. Contact us or share it right here.
If you find this blog post helpful, share it with your friends and colleagues!
on October 4, 2017
by Jelena Gale
Receive the latest news and resources in your inbox
Learn what is the Buyer’s Journey in travel and how Destination Marketers should communicate with their audience in each step of this journey.by Felipe Fonseca on January 19, 2022
Sustainability will be the priority for travelers in 2022 and beyond. Learn in this article some actions tour operators can take to become more sustainable.by Felipe Fonseca on January 5, 2022