Gen Alpha is the demographic cohort following Generation Z. It gathers population born from 2013 to 2025.
Generation X, or Gen X, is the demographic cohort following the Baby Boomers and preceding the Millennials. There are no precise dates for when Generation X starts or ends. Demographers and researchers typically use birth years ranging from the early-to-mid 1960s to the early 1980s.
Generation Y (aka Millennials) are defined as the demographic following Generation X. The early 1980s are typically used as starting birth years and mid-1990s as ending birth years.
Generation Z (aka Gen Z, iGeneration, Post-Millennials, and Homeland Generation) is the demographic cohort following Millennials. Its members are born from 1995 to 2012.
Google Adwords is a pay-per-click advertising platform. This is sometimes referred to as pay-per-click (PPC) campaigns where these online marketing campaigns are designed to drive visitors to your website through the use of targeted keywords.
Google Analytics is a tool that is used to help understand the functionality of your website and to make improvements in the future. This tool is designed to track the visitors that you receive, identify where those visitors came from and monitor what they are doing on your website.