An extra; optional service that travelers can purchase during the booking process. The right kind of tour booking software helps manage add-ons and in return, it increases revenue steams.
Adventure Travel Trade Association (ATTA) defines adventure tourism as a trip that contains at least two of the following three elements: physical activity, natural environment, and cultural immersion.
An affiliate is an independent contractor (e.g. travel blogger) who is taking part in the travel agency’s affiliate program. An affiliate earns a commission for advertising tour packages at his/her website.
Alternative tourism refers to experiencing a location from a point of view different from those available through mass tourism options. It contains customized tourism activities that cater to the specific interest groups. It’s also called specific interest tourism (SIT) or niche tourism.
Augmented reality is an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera). The best example of augmented reality is Pokémon Go. Tour operators decided to cash in that frenzy by organizing interactive Pokémon Go city tours.
The technology by which a process or procedure is performed without human assistance. For instance, with Orioly, tour operators and activity providers can automate processes such as payments and social media scheduling that can save time and a surprising amount of money.