In this blog post, we're going to discuss Chinese outbound tourism. We've written a detailed 40-page eBook titled "Chinese Outbound Tourism: How To Attract Chinese Tourists?" and it serves as a complete guide on Chinese tourism and travel marketing.
The eBook covers the following:
- A brief history of China
- Cultural differences and habits
- Travel habits and interests
- Online booking and OTAs in China
- Marketing strategies for targeting Chinese tourists
- How to connect with Chinese tourists on social media
We’ve dedicated this eBook to travel businesses, tour operators, and activity providers looking to attract travelers from China.
Chinese Outbound Tourism
Chinese tourists are traveling everywhere and as you may have noticed, they are frequently traveling even outside of Asia. For example, Europe is a common destination and very popular among Chinese tourists. That’s why it’s no surprise that tour and activity companies are focusing on targeting Chinese tourists as well as looking for ways to woo their customers coming from the East.
If you’re a professional tour operator, you want to know how to successfully attract Chinese tourists to your destination and best attend to their needs and expectations. Luckily, we have all the answers you need.
In 2017, more than 131 million Chinese tourists traveled across the globe, spending about $115 billion overseas.
According to Chinese Outbound tourism travel report, "based on the gender and age data, the report estimates that in 2019, 41% of outbound tourists will be males while 59% will be females, an increase of 18%.”
The World Tourism Organization expects that, in 2020, a quarter of all Asian tourists visiting Europe will come from China. Furthermore, the UK Telegraph stated that “the China Outbound Tourism Research Institute (COTRI) predicts that overseas trips by the country’s residents will increase from last year’s figure of 145m to more than 400m by 2030.”
That said, it’s obvious that European travel agencies need to attract Chinese tourists. But how to do it?
How to attract Chinese tourists to your destination
As when designing any marketing campaign and business strategy, one must perform thorough research to know the buyer persona.
Chinese travelers are increasingly diverse in their incomes, budgets, ages, hometowns, interests, and travel motivations.
As you may have already figured out, Chinese tourists are not your average European or American tourists. To really get to know them and understand their way of life and thinking, you’ll need to brush up on your understanding of Chinese history.
China is opening up to the world which, of course, sparked up their interest to travel and get to know the world around them in a different way.
Did you know that only about 10% of Chinese citizens own a passport?
Yet, the ones who do, China’s middle class, they tend to use their passport and resources to travel and see the world. However, applying for foreign visas is still a difficult process so a large percentage of Chinese tourists still spend their holidays in domestic destinations.
How to target Chinese tourists?
By getting to know the traveler, what they like to eat, what they like to buy, which hotels they prefer to stay in and so on, travel platforms can begin to move beyond providing a passive service and start actively influencing your travel business.
Start by creating a portrait of your target audience—how does a typical Chinese tourist look like?
In our free eBook, you can find out everything you need to know about Chinese outbound travel and tourism market. The eBook goes into detail about the Chinese tourists' travel habits, what are they interested in, how does their booking process look like, and more.
How to adjust your marketing efforts to target travelers from China?
This means will have to address digital marketing tactics to China’s specific travel market which, among others, includes the following:
- devising a multi-channel marketing strategy
- creating a plan to market cultural experiences
- localizing your website content
- creating viral online campaigns
- regularly posting interesting travel content in Mandarin
- investing in SEO and PPC on Chinese search engines
- reaching out to travelers on Chinese social media platforms
- posting on Asian forums
- working with influencers
- earning your online reputation
- auditing your travel business reviews on Chinese travel review websites
- reaching out to Chinese OTAs
Here’s how to successfully pull it off!
Download our latest eBook "Chinese Outbound Tourism: How To Attract Chinese Tourists" for free. Get all the information you need to plan your marketing strategy and start attracting Chinese travelers to your destination!