You are well aware of the massive impact of the Internet on travel and tourism. It affects how everyone reaches their customers, including tour providers and travel agencies. Online marketing offers tremendous opportunities for small tour companies.
This is the second post of our Easter tour and travel blog series. Introducing the original traditions of Scandinavia and the European North, the authenticity of the West and the emotion of the European South.
We’ve just got back from ITB – The World’s Leading Travel Trade Show. We’re still excited about all the new things we’ve experienced. In this article, we’d like to share our ITB experience with every small tour operator worldwide.
A tour operator website makes the first impression on travelers. If you are a tour operator, your site represents your tour or activity business because your potential customers probably won’t see your face before they come to your tour or activity.
To be able to sell tours and activities on their website, every tour operator needs an online tour booking system. This system makes your website the key selling tool. And empowers you to provide an instant tour and activity confirmation service to your website’s visitors
Tour and activity operators are looking for technology that helps them be more efficient. It’s smart working to increase online tour booking rates with the help of a tour booking software. Meantime, it’s extremely important to focus on creating exceptional experiences.
To use effective marketing activities, one needs to cover all aspects of internet marketing. Tour providers should focus their marketing efforts so they get the most out of them. Inbound marketing is something you can’t do without, no matter how small you are.